ABOUT THE PROJECT

Coffee Break was in need a new logo to reflect their brand and their products. The task was to think about how unique the company, their products and their customers are. The logo should stand apart from what exists out there. I had to design three (3) packages for their unique coffee flavors. To help the consumer distinguish between the three different coffees, I must create an individual blend identity (typography and image) for each of the different coffees that make up the line. A visual continuity has to exist between the three packages to unite them under the parent brand.